The leadership “Quiver” for driving change
The days of “one size fits all leadership” are over. Leaders today must understand their team dynamics as well as the specific personality traits, values, and attitudes of their team members. Today’s...
View ArticleGym Socks and the importance of listening to customer concerns
My wife and I went for a walk the other evening after work. Although the sun was setting here in Arizona the temperature was still just over 100 degrees. When you walk in the dessert the heat...
View Article2009 Health Care Reform Initiative Lesson #3: Without a Clear Understanding...
Where a number of entrepreneurs make a costly mistake is in jumping into a new product launch and making a product launch checklist without spending an adequate amount of time gaining an intimate...
View Article2009 Health Care Reform Initiative Lesson #8; Buyers Become Tone Deaf to Lazy...
Marketers who build their message from within the perceived safety of their office walls create lazy marketing messages that are perceived as safe, but do not resonate in the marketplace. When...
View ArticleMarket leaders, Like Snipers, Understand the importance of …“Policing your...
When I was a young man, I grew up in a family of hunters. My father, grandfather and so on all hunted. Very early on, though I liked shooting, I found I just wasn’t all that angry with those...
View ArticleEntrepreneur Best Practices; #2 Dismiss or Distribute “Yafo’s” quickly …
Entrepreneurs are an amazing breed. There is nothing like the thrill of launching a new product, service, and or business that perfectly solves a market need. Entrepreneurs are wired differently....
View ArticleEntrepreneur Best Practices: #9 Don’t Let the Two Most Important Plates Drop
[youtube=http://www.youtube.com/watch?v=afLq5dYFWK4&hl=en&fs=1&rel=0&border=1] As an entrepreneurial spirited leader there is always something to do. There are more potential new...
View ArticleSeven Innovative Ways to Drive Strategic Growth
The lifeblood of any company is its ability to grow and expand. Without growth, a company will eventually stagnate and die. This can be difficult for business owners, as it requires creativity and...
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